SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini taharri motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde taharri motorlarının kriterlerine orantılı hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak rapor edilmektedir. Arama motorları taharri sonuçlarının suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin binalmayacağı konusunda marifet vermektedir. İnternetin yevmi evetşamda ve hesaplı anlamda gücünün artması neticesinde hızla yaygınlaşcevher kafalamıştır. Dijital pazarlamanın bir alt koludur.

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