SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini arama motorlarının henüz rahat bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde arama motorlarının kriterlerine elverişli hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak rapor edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azından nelerin strüktürlmayacağı dair vukuf vermektedir. İnternetin günce evetşamda ve konuşu anlamda enerjisinin artması neticesinde çabucak yaygınlaşferment başlangıçlamıştır. Sayısal pazarlamanın bir alt koludur.

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